Creative Director
Joe was Creative Director and then MD of International Design Marketing (IDM) from 1984 until 1992. He set up Boilerhouse with Vicky Sargent in 1992. Joe has worked on projects for organisations in Japan, America, India, Brazil, the Philippines and Europe. Clients included Shimadzu, Toyota Lexus, Levi Strauss, British Airports Authority, Osaka Gas, British Council, DTI and the Design Council.
Joe currently serves on the Executive Committee of the International Council on Monuments and Sites and was Chief Executive of The International Council of Graphic Design Associations1999-2001. He was made a fellow of the Chartered Society of Designers in 1992 and a fellow of the RSA in 1998. Joe often speaks at conferences and regularly contributes to publications including Design Week and The Sunday Times. He has written and presented documentary programmes for BBC Radio 4.
