Principal Associate
Dominic specializes in marketing and communicating services, products and brands within competitive or challenging environments. He spent 15 years in some of London's top advertising agencies and sales promotion consultancies before establishing himself as a freelance consultant, in which he has worked with many FTSE top 100 companies on various projects from automotive to alcohol, education to hotels, restaurant groups to retail, and logistics to media.
For the last five years, Dominic has worked with local, central and devolved government departments to design and deliver e-gov projects with improved end-user appeal and therefore an enhanced chance of success. Dominic specializes in developing innovative features to aid the uptake process, such as creating private sector partnerships and developing sponsorship arrangements for public sector e-initiatives.
