For the sixth year running Boilerhouse has delivered a wide range of communications activity for BP Shipping. This year we have produced ten issues of The Flag, which has moved away from print and into digital. We have designed and produced an interactive dashboard for their Meritocracy, Diversity and Inclusion programme, and a suite of communications materials for the ‘AllTogetherNow’ events (designed by Boilerhouse in Birmingham and delivered in UK, Chicago and Singapore). We have provided a range of graphics for internal communications and to round-off the year we have produced an animated Christmas e-Card now braving the waves around the world.
A LIFE ON THE OCEAN WAVE
Posted in BP, BP Shipping, Boilerhouse Media Limited, Branding, Communications, Customer relations, Energy, Environment, International, Marketing, Media Relations, Oil&Gas, Pipeline Industries, Service
Tagged Boilerhouse Media, BP, BP Shipping, Graphic Design, Oil & Gas, Pipeline Industry, Service, Shipping
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ROYAL COLLEGE OF OBSTETRICIANS AND GYNAECOLOGISTS PROJECT
Developing cost effective ways for large membership organisations to communicate and engage with their stakeholders around the world has become something of a speciality for Boilerhouse. We have just delivered a communications campaign for StratOG.net, an educational resource developed by the Royal College of Obstetricians and Gynaecologists (RCOG). RCOG provides a wide range of support and training services for their 12,500 Fellows and Members, nearly half of whom are based outside of the UK. “Boilerhouse have been a real pleasure to work with” Georgina Lyons – StratOG
BOILERHOUSE WebTools® MAKING WEBSITES WORK FOR THE ORGANISATION
Click for larger image © Boilerhouse Media 2011
Boilerhouse Media is a leader and innovator in the field of online digital tools. Boilerhouse WebTools® can be designed to attract and engage existing stakeholders and potential customers in an interactive relationship with the organisation. Boilerhouse WebTools® are recognised as setting a benchmark for accessibility, usability and usefulness turning company websites from cost to profit centres while improving efficiency, productivity, or profitability.
The Readiness Assessment Tool that Boilerhouse developed as part of a new website for their client Ctrl Shift allows stakeholders and potential clients to test their readiness for the predicted changes in the social dynamics and legislative framework governing the exchange of personal data.
Where clients, customers, stakeholders, staff, departments, branches or organisations are striving to achieve agreed and pre-defined goals this tool allows them to self-assess their readiness and compare their progress to others in the group. The user ticks boxes against a series of answers and the tool processes the answers giving an individual report on the user’s readiness or stage of development at the end of the process.
Links: http://www.ctrl-shift.co.uk/ & http://test.ctrl-shift.co.uk/
Posted in Boilerhouse Media Limited, Ctrl Shift, Customer relations, Efficiency and Productivity, Interactive, Made In Birmingham, Management, Online Digital Tools, Readiness Assessment Tools, VPI, Volunteered Personal Information, WebTools
Tagged Apps, Birmingham, Boilerhouse Media, Boilerhouse WebTools, ctrl-shift, Made In Birmingham, Readiness Assessment Tool, Volunteered Personal Information, VPI, Web Design, Website, WebTools
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CONNECTED URBAN DEVELOPMENT
Connected Urban Development – connecting super cities. Connected Urban Development the CISCO online platform allowing San Francisco, Amsterdam, Seoul, Helsinki, Lisbon, Madrid and Birmingham to share knowledge about greener urban development – was designed, developed and is hosted by Boilerhouse Media. Connected Urban Development has been selected by the European Commission as a top “Benchmark of Excellence” program and has also been recognized as one of the most successful project commitments to the Clinton Global Initiative. The initiative is now being taken forward by The Climate Group. Links: The Climate Group http://bit.ly/pdEcjK Connected Urban Development http://bit.ly/nhveue Clinton Global Initiative www.clintonglobalinitiative.org
Posted in Amsterdam, Birmingham, Boilerhouse Media Limited, CISCO, Clinton Global Initiative, Conservation, Environment, European Commission, Government, Helsinki, International, Lisbon, Made In Birmingham, Madrid, San Francisco, Seoul, The Climate Group, The Global City, Website
Tagged Amsterdam, Birmingham, Boilerhouse Media, Clinton Global Initiative, Connected Urban Development, Environment, European Commission, Helsinki, Lisbon, Local Government, Madrid, San Francisco, Seoul, Web Design
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WEB VIDEO – MAKING RESEARCH USEFUL
There is no better way of making research findings useful than videoing the findings as you get them. The Boilerhouse Conference Capture package, which can include video for web, can have the results of your vox pop survey on your website before the populi get home. 27th September found the Boilerhouse Film Unit at the Biomedical Science Congress staged at the ICC Birmingham along with a team from Research By Design. (Ruth Bolle, associate Director at Research by Design left) who had called us in as part of a wider research project for the Institute of Biomedical Science. The Boilerhouse contribution included a short web video that will be used to promote the event and a number of video vox pop interviews with Congress delegates.
Posted in Biomedical Science, Birmingham, Boilerhouse Conference Capture, Boilerhouse Media Limited, Conference Capture, Events, Health Sector, Made In Birmingham, NHS, Research By Design, Web Video, Website
Tagged Biomedical Science, Boilerhouse Film Unit, Conference promotion, Events, Health, healthcare, IBMS, ICC, Web Video
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BRANDING – BRUM HEART BRAND LAUNCHES
WHAT'S NOT TO LOVE? Photo © Boilerhouse Media Summer 2011
Boilerhouse have created the Brum Heart brand for Modern Products an online shop and information exchange focussing on Birmingham and the West Midlands which will launch in October 2011. The registered brand will be made available by Modern Products as a free download for community groups and local authority initiatives to use in non-commercial applications.
Posted in Birmingham, Boilerhouse Media Limited, Boilerhouse Sponsorship, Boilerhouse Staff, Branding, Customer relations, Local Authority, Local Government, Made In Birmingham, Modern Products, Public Sector
Tagged Birmingham, Boilerhouse Media, Boilerhouse Sponsorship, Branding, Graphic Design, Local Authority, Local Government, Made In Birmingham, Modern Products
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SOCIAL MEDIA – TWEETSTORM PUTS BUMS ON SEATS
Throughout August 2011, for the duration of the Edinburgh Festival, Boilerhouse mounted a twitter campaign designed to get people to go to see 88MPH a comedy show presented by Birmingham based theatre group Rogue Lounge at the Edinburgh Fringe. We wanted to see if we could mount a Twitter campaign that would have an immediate and measurable effect on audience numbers. The results (partly hard data and partly anecdotal) prove, at least to our satisfaction, that Tweeting can be a highly effective tool for promoting a (time limited) festival and a particular event within a festival.
Perhaps not surprisingly, as we sat and watched the #edfringe stream for a couple of hours each evening (5-7pm), we could “see” people making choices (whether to go to Edinburgh, when to go, how to travel, what shows to see, where to eat) based on information they were clearly getting from their own social media accounts. It was clear that information they had received from their own Twitter and Facebook contacts was pushing their consumer decisions and that these decisions – re-broadcast through the #edfringe hashtag – were having a knock-on effect on other punter’s decisions.
The number of #edfringe tweets per minute built up each evening (as people got home from work?) to a rate that Twitter’s server often became overloaded and the “Too Many Tweets” message appeared. The Boilerhouse TweetTeam named this daily phenomenon the TweetStorm. Despite the awful weather and the even worse economic situation Edinburgh ticket sales were up 3% this year. It is difficult to believe that the TweetStorm didn’t have something to do with this.
We only added our efforts to the TweetStorm on half of the 23 evenings that Rogue Lounge were performing. And, remarkably, on those evenings when we were “pushing” our messages, attendance at 88MPH was up by more than 50%. What did we do to achieve this? Well we can at least confirm that we now know that what you say, who you say it to and when you say it are all significant factors. The same is true, of course, for all successful promotional communications.
Posted in Birmingham, Boilerhouse Media Limited, Branding, Events, Interactive, Made In Birmingham, Rogue Lounge - 88mph, Social Media, Website
Tagged Boilerhouse Media, Comedy, Conference promotion, Edinburgh Festival, Edinburgh Fringe Comedy, Events, Social Media, Theatre, Web Video, Website
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GOVERNMENT – LOCAL AUTHORITY
Welcome to Graham Catlin who joins Boilerhouse as a Senior Consultant. Graham will manage our work with Local Authorities and some other public sector bodies. Graham has his own company, Bowerbank Consulting, which he founded in 2011 after more than twenty years in Local Authority IT. His experience includes programme management, business change, performance improvement and quality systems. Most recently he was instrumental in establishing the Cheshire IT Shared Service. He has first-hand experience of a wide range of public sector IT projects including those crossing multiple agency boundaries. Graham was born in Salford, he is a history graduate and enjoys hill walking, jazz, and fly fishing. He is currently working on a novel telling the story of a particularly eventful Oracle e-business suite upgrade.
Posted in Boilerhouse Staff, Efficiency and Productivity, Government, Health Sector, Local Authority, Local Government, North West England, Public Sector
Tagged Boilerhouse Media, Local Authority, Local Government, MADWD, North West England, Open Data, Penrith, Public Sector, Social Media, The Northwest
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WEB DESIGN – THE TROUBLE WITH NHS WEBSITES
In July, our client Socitm (the Society of Information Technology Management) published results of a mini-survey which assessed the websites of nine top hospitals from a ‘customer’ perspective. How easy, the survey asked, was it to find the sort of information patients and visitors might want about car parking or cancelling an appointment. The results were disappointing. Many, perhaps most, hospital websites are still very much ‘producer-led’.
In promoting the Socitm report (we handle marketing communications for them) I tweeted that hospital web managers weren’t necessarily to blame. Generally speaking, and this came through strongly in the roundtable of NHS web managers that I chaired at the Socitm/Headstar Web Futures ’11 event, hospital web managers just don’t carry the clout to ensure the delivery of the quality of websites starting to be seen elsewhere in the public sector, particularly in local authorities. Goodness knows how NHS web managers are going to deal with the demands for openess and transparency coming not just from patients and carers, but also from the Government. I wonder how many have read, and understood the implications of the Open Public Services White Paper? Vicky Sargent Public Sector Client Services Director Boilerhouse Media September 2011 (Socitm survey report here)
Posted in Birmingham, Boilerhouse Media Limited, GPs, Government, Health Sector, Local Government, Management, NHS, NHS North West, Professional associations, Public Sector, Website
Tagged Government, GP practice, Health, healthcare, NHS Northwest, North West England, Public Sector, Socitm
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WEB DESIGN – WORLD MONUMENTS FUND WEBSITE
We’ve been doing a bit of updating for the World Monuments Fund website.It is startling to think that we delivered the site four years ago in 2007 along with a rebrand and whole raft of other services including web video and publications design. It was the first time we got a rave review for one of our sites in the press. We are proud that the site still looks fresh today, four years after launch and the engineering is as robust as ever.
