Our offer

We can design and deliver integrated, multi-channel marketing communications programmes, or one off projects, involving: communications strategy & planning; graphic design & branding; web & social media design & development; web video scripting & production; public & media relations; and events.

Communications Strategy and Planning

We have delivered communication strategies and plans for whole organisations (Society of IT Management, World Monuments Fund), and for specific programmes or one of projects (NHS pensions modernisation programme, Working with Business National Project, Bedfordshire Citizone, CLG Open Data programme, Hampshire e-government partnership).

Given our expertise across strategy and delivery, what we suggest to clients is always practical and achievable.

Case study: NHS Pensions modernisation programme

Boilerhouse worked with NHS Pensions to develop and deliver a communications programme around changes to the NHS Pension Scheme effective from 1 April 2008.

Our communications plan needed buy-in from a wide range of stakeholders including the Department of Health, NHS Business Services Authority, trades unions, doctors and other professional associations, and NHS Employers.

At the same time the activity needed to deliver for those affected by the changes, including NHS employing organisations, NHS pension and payroll officers, NHS Pensions' frontline staff, the media, and 2.3 million individuals with rights in the NHS Pension Scheme.

The strategy needed to ensure appropriate communications reached this audience without overwhelming NHS Pensions' very limited communications infrastructure. The communications activity included:

  • _ a new website
  • _ employee payslip inserts
  • _ briefings and factsheets
  • _ posters
  • _ call centre scripting
  • _ pension and payroll officers events
  • _ media relations activity
  • _ trade press advertising
  • _ communications via stakeholder websites
  • _ video

The communications strategy and plan we recommended (and later delivered) met these requirements entirely. Communication of the changes, regarded by Department of Health in early 2007 as one of the major risks around the whole pensions modernisation programme, had proved, by June 2008, to be one of its success stories.